After Starbucks now another American coffee invention gathers popularity. It’s called craft coffee. In reality the reason for name so close to craft beer is obvious:
Craft coffee selections are hand-roasted by independent coffee roasters – American small businesses. As this is products from small operation such coffee beans and therefore coffee are always fresh roasted. They’ll never sit stale on a grocery store shelf. So it’s obvious, that such a coffee has much intenser smell and taste.
Here you also have a chance to try different coffees from around the world or stick with something similar to your current favorite. It is possible to get a custom coffee experience. Even if you want to go with something different next time there is a chance for something like this,